This job had two major parts to it: consolidate all of the numerous McCormick online properties into one central site and create a new brand identity for that site. We designed the new identity to help represent the excitement and energy consumers get when using McCormick products. This concept helped guide the web design process by creating a food first approach that we kept front and centre from UX development all the way up to the final web layouts.
CW: Osman Rahmani
Design Lead: Stephen Tasker