We all have fond memories of going to the theatre. The movies were always the best place to hang out with friends, the obvious choice for a first date, and the perfect way to spend time with your family. Everyone that’s been to the movies has experienced these moments, and they have amazing stories to tell because of it.

In the growing world of Netflix and chill, we wanted to remind people of all the experiences they had at the movies and to invite them to make new memories with their friends and family. We want them to create the kind of stories you simply can’t get by staying home on your couch.

To support our video spot we wanted to capture some custom lifestyle photography to represent the kind of stories you could create by going to the movies.

Whether it’s introducing your son to your favourite sci-fi franchise, kicking off an epic night out with your girlfriends, or spending quality time with your partner on a lazy weekend day. These photos truly capture the kind of moments we want people to experience themselves.

Using our collection of brand photography we created a series of ads that expanded our “Find Your Story” tag line. Pairing the photos with the emotion or expression in the imagery helped us further demonstrate the kinds of different experiences you would have at the movies.