At Cineplex, our team knew the brand needed a reboot. The colours were heavy, the type fell flat, and the story just wasn’t there.
Our solution was simple: make it feel more cinematic. We refreshed the logo, introduced brighter, more digital-friendly colours, and built a style guide that brought new energy and consistency across everything—from social and in-theatre displays to print and OOH.
We started with the logo, where we brightened the colour palette and created an alternate “2 Ring” logo to work better in smaller spaces.
The new look came to life beautifully in layouts featuring the refreshed lifestyle photography—letting the type and branding really stand out.
And was used to great effect in the Cineclub launch campaign.