The biggest challenge with our Aeroplan Visa “Bucket List” campaign wasn’t choosing which dream destinations to feature—it was creating the entire campaign using only stock photography.
To keep the visuals feeling aspirational and cohesive, we were meticulous in our image selection and custom editing—crafting a look that felt truly eye-catching and bucket list–worthy.
Each and every travel photo we used in the campaign was curated and edited to work across OOH, digital, and print executions.