Sea Cuisine, High Liner Foods’ premium fresh-frozen sub-brand, asked us to create a campaign that connected with young millennial professionals—highlighting quality, flavour, and ease of preparation.
The brand promise of restaurant-quality seafood at home remained, but this campaign leaned more into the home part of that promise. By pairing simple cooking instructions with dramatic camera work and editing, we showcased the product’s quality and the delicious meals it could deliver on a busy weeknight.