When I joined Loblaw Agency, the team was deep in a major rebrand for the company’s flagship Market banners. I jumped in to help to shape and evolve the new look—making sure it felt fresh, flexible, and true to the brand. Since then, I’ve been bringing it to life across print, digital, and everything in between, always looking for new ways to keep things interesting (and a little unexpected).
The new Market look is bigger, bolder, and brighter—mixing confident type and punchy colour to give the grocery brand a creative spark across every touchpoint.
We used the new branding to breathe fresh life into legacy programs like Free Cookies for Kids, and to boldly introduce Loblaw’s new partnership with Specsavers.