When I joined Loblaw Agency, the team was just starting a major rebrand for the company’s flagship Market banners. I jumped in to help to shape and evolve the new look—making sure it felt fresh, flexible, and true to the brand. Since then, I’ve been bringing it to life across print, digital, and everything in between, always looking for new ways to keep things interesting (and a little unexpected).
The new Market look is bigger, bolder, and brighter—mixing confident type and punchy colour to give the grocery brand a creative spark across every touchpoint.
Market will always be food first, so a big part of every project is finding ways to maintain that direction whether that is using product pack shots or plated food photography or something much more dynamic.