With the launch of the Dream platform we shifted the focus from Chevy’s vehicle line-up to real Canadian’s. It was a meaningful attempt to take the global “Find New Roads” platform and create a uniquely Canadian new tone for the brand.
Along with the launch of the teaser and full video, we also created a full creative campaign covering OOH, print and digital.
All of our different media directed to a custom landing page where we showcased more Canadian Dream stories as well as Chevy innovations and products