The LiveWild campaign was created to help celebrate the re-launch of the Playdium brand across Canada.
The new brand was unapologetically louder, more fun, and definitely just for kids, so everything from our launch spot to new lifestyle photography needed to capture this new energy and attitude.
The transformation of the brand was a complete overhaul of the previous look. From top to bottom it needed to be more fun, more modern, and able to speak to current kids and teens
Pizza was a big part of the Playdium experience, so we obviously needed to make a series of internet approved memes perfect for our social audience.
And along with our launch spot and digital elements we wanted to create a social-focused recruitment campaign.
The new photography style needed to capture the LiveWild energy and excitement while also highlighting the in-venue experience.